Marketing for restaurants is now squarely based on your internet presence – particularly social media. It all starts with a well-done website that offers pertinent information to your visitors – including hours, menus, contact info, and links to associated social media sites. These social sites are the heart and soul of an effective marketing campaign. A well done Facebook, Instagram or Twitter page allows the owner to stay engaged with new and returning customers 24 hours a day. Another super-effective approach is to gather customer information, especially email addresses, to reach out via a direct marketing campaign. Smart-Resto offer features that give restaurateurs the ability to market to your entire database of customers in real time is huge for making an immediate impact on your business.